What Is an EWG VERIFIED® Mattress?

March 4, 2024

We’ve kept our secret for long enough – our team here at Lullaby Earth is thrilled to announce that our standard mattress lineup has achieved the newest certification in town! 

The Environmental Working Group (EWG) has just launched EWG VERIFIED®: Mattresses, which makes shopping for a healthier and certified non-toxic mattress for your little one a lot easier. We're proud to share that Lullaby Earth is one of the very FIRST mattress brands to meet EWG’s stringent criteria and earn the EWG VERIFIED mark. 

Want to learn more about our exciting news? Put on your party hats and let's dig in!

What is EWG?

Toddler standing up in their crib on an EWG VERIFIED vrib mattressToddler standing up in their crib on an EWG VERIFIED vrib mattress

Have you ever wondered if there are any products that not only keep us healthier, but keep the environment happier, too? If you’re here, we’d say it’s safe to assume you have – and we applaud you! The Environmental Working Group is essentially a consumer compass when it comes to leading a healthier lifestyle on a happier planet, and they’re here to help you.

EWG provides detailed guides on consumer products, energy and toxic chemicals to help educate the public. Whether you’re searching for more information on cosmetic items to household cleaners and more, rest assured that EWG can provide factual, research-based information to help guide your product choices.

Any product with an EWG VERIFIED mark meets EWG’s strict standards to ensure it is made without EWG’s list of chemicals of concern that could harm your health. The mark also vets manufactures for being fully transparent about what ingredients they use. As of last month, this mark can now be found on mattresses, too. And even better? You can find it on OUR mattresses!

Shop the Breathe Safe Breathable Crib MattressShop the Breathe Safe Breathable Crib Mattress

Breathe Safe Breathable Crib Mattress 2-Stage

Shop the Gentle Start Breathable Crib Mattress 2-StageShop the Gentle Start Breathable Crib Mattress 2-Stage

Gentle Start Breathable Crib Mattress 2-Stage

Why is EWG (and Lullaby Earth!) Concerned About Mattresses?

From respiratory health to skin health and more, the right – or the wrong – mattress can affect a lot more than just your sleep, especially for vulnerable little ones! Knowing that your little one’s mattress is EWG VERIFIED is one step you can take to ensure that they’re sleeping on a safer, healthier option. 

Because babies spend up to 16 hours a day on their crib mattress, a non-toxic nursery is a non-negotiable. (And, we want to ensure that our kiddo’s big-kid mattresses are safer and healthier for them, too!) 

Common (icky) mattress materials – like petroleum-based foams, plastics and chemical flame retardants – can be in close contact with our little ones’ skin, eyes and respiratory systems if we aren’t careful about the products we’re choosing for their sleep spaces. 

Understanding the EWG VERIFIED: Mattresses Criteria

Little boy sitting cross-legged on his EWG VERIFIED twin mattressLittle boy sitting cross-legged on his EWG VERIFIED twin mattress

Lullaby Earth’s brand-new verification from EWG ensures that our mattresses are truly safer and healthier for our little ones. Wondering what this verification process looks like and how we met these standards? Let’s take a closer look. 

EWG VERIFIED mattresses meet the strictest standards when it comes to harmful or questionable materials including:

These standards were set by engineers, toxicologists and scientists who know chemicals and their effects on health and the environment best. Our mattresses have undergone rigorous technical reviews for 13 heavy metals, 20 phthalates, over 100 pesticides and more in order to meet these standards. And, we proved that we do not contain ANY of these harmful materials!

Beyond chemicals, EWG vets products for ingredient transparency – including transparency about latex as a potential allergen (which is why you’ll never see it in a Lullaby Earth mattress!) – and responsible manufacturing as well. And Lullaby Earth passed with flying colors.

Meet Our EWG VERIFIED Mattress Lineup

Toddler sitting up in crib woth mother nearbyToddler sitting up in crib woth mother nearby

We are more than proud to present to you our EWG VERIFIED mattresses. This certification means a lot to use here, but sharing our safer, healthier products with you and your family means even more. Let’s meet the mattresses!

Breathe Safe Breathable Crib Mattress

Breathable, waterproof, non-toxic and allergy-friendly – what’s not to love? The Breathe Safe Breathable Crib Mattress, our most popular crib mattress, is now EWG VERIFIED. We leave out any harmful chemicals like chemical flame retardants, VOCs, formaldehyde, vinyl/PVC and polyurethane foams to keep your little one’s sleeping space safer, healthier, comfier, cleaner … all the good things! 

Gentle Start Breathable Crib Mattress

Enjoy the benefits parents love about the Breathe Safe at an even more budget-friendly price! Our Gentle Start Breathable Crib Mattress features a removable, machine washable cover complete with a waterproof backing that is perfect for protecting the mattress from any messes – and protecting your littles from toxic chemicals.

Dream Easy Kids Mattress

Your kiddo can now sleep on an EWG VERIFIED mattress, too! Our Dream Easy Kids Mattress is the perfect option for their first big kid bed and beyond. Made specifically with growing children in mind, we’ve crafted the Dream Easy to be allergy-friendly, supportive and breathable. Plus, the breathable, waterproof cover makes potty-training messes a breeze to clean and protects the mattress core from contamination.

Shop the Dream Easy Kids MattressShop the Dream Easy Kids Mattress

Dream Easy Kids Mattress

Shop the Dream Easy Kids PillowShop the Dream Easy Kids Pillow

Dream Easy Kids Pillow

Shop the Dream Easy Waterproof Mattress Protector PadShop the Dream Easy Waterproof Mattress Protector Pad

Dream Easy Waterproof Mattress Protector Pad

Additional EWG Resources You Can Rely On

The EWG database has hundreds of valuable articles to help you learn more about your health and ways we all can take care of the planet by being mindful about the products we use. There’s a lot to learn, so we’ve put together a quick reference guide of EWG’s resources here for you!

Consumer Guides

From the materials in our tap water to the ingredients in our skincare and more, EWG’s consumer guides can help you learn more about thousands of common household products and their effects on the planet. 


The research tab on EWG’s website focuses on data-driven publications and reports that will help you learn more about power, agricultural practices and even the water we drink! Each report is shared in a reader-friendly, blog-based format.

News and Insights

EWG shares lots of relevant news and insights on their website, too. You can stay up-to-date on all of the latest public health updates that affect us and our environment here!

We are so proud to share this verification with our community here at Lullaby Earth. Our EWG VERIFIED mattresses represent our commitment to providing safer products for your family and caring for the environment, too. 

While we’re on the subject of safe sleep, check out our ultimate baby sleep safety guide, too! (We also have great resources on safer sleep for older kids.)